Betterment Intelligence
Established in London in 2004, the bread and butter has evolved into a global consultancy defining the era of 'Betterment Intelligence'. We harmonise the efficiency of AI with the depth of human empathy to create brands that move people and markets. From our headquarters in New York to offices in Seoul and London, we operate with a singular standard: Prime.
As a US Government Prime Contractor and a Certified B Corp (Score 110.4), we prove that intentional leadership and creative technology can coexist to drive meaningful growth.
As a US Government Prime Contractor and a Certified B Corp (Score 110.4), we prove that intentional leadership and creative technology can coexist to drive meaningful growth.
Our Expertise
Here at the bread and butter, we work with brands at all stages of their journey — from nurturing the first idea to revitalizing legacy brands for global markets. As we enter a new era of branding powered by AI and human insight, we’ve expanded our services to include AI-first solutions that future-proof your brand in a rapidly evolving landscape.
Future-Proofing Brands through Betterment Intelligence. We harmonise human insight with AI capability to build resilient, global brands. Whether nurturing a new idea or revitalising a legacy, we deliver clarity and commercial impact in a rapidly evolving landscape.
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Brand Strategy:Crafting purpose-led platforms and robust architectures grounded in competitive insight and sustainable thinking.
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Retail Experience:Designing immersive, behaviour-led spatial environments that optimise the customer journey from concept to zoning.
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Naming & Narrative:Creating culturally distinct names and compelling stories backed by deep linguistic expertise for global relevance.
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Visual Identity:Building coherent, bold design systems—from packaging to digital touchpoints—that ensure your brand is seen, felt, and remembered.
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Brand Marketing:Driving commercial results through precise merchandise planning and AI-enhanced campaigns that communicate with consistency.
Intelligence with Purpose
In a 'cognitive industrial revolution', technology is never neutral. It demands direction. We believe true betterment lies not in replacing human connection, but in deepening it. By using AI to expand our vision and human judgement to guide it, we deliver solutions that are precise, data-driven, and profoundly human. This is Betterment Intelligence—our commitment to improving not just brand appearance, but life itself.
Collective Betterment
We believe impact is amplified through shared action. Beyond our pledge to donate 10% of profits, we cultivate 'Micro Impact Groups' and endure long-term partnerships—from upcycling projects in Seoul to supporting self-reliance in Vietnam. As a B Corp with a record score of 110.4, we are dedicated to turning small movements into macro impacts. Whether it is mentoring young CEOs or branding a bamboo forest for future generations, we build a richer, more generous world, together.
Global Resonance
Our work resonates across borders and sectors.
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Strategic Leadership:Member of the Fast Company Impact Council & Advisor for World Design Capital Busan 2028.
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Distinguished Honours:Winner of the Fast Company World Changing Ideas Award, Red Dot Design Award, Kyoto Global Design Awards, Paris Design Awards, Indigo Design Awards and Asia Design Prize.
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Global Recognition:Exhibited at 2025 Paris Expo, London Design Festival (marc is brown) & Featured in Design Week UK (Mongolia Smart Farm).
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Prime Standard:Registered Prime Contractor for the US Federal Government.
Our Legacy
Each year, we publish annual reports tracking both our social impact and our corporate growth. This level of transparency ensures accountability, and allows both the public and us to chart our progress and map the past, present and future of our brand. If you have any questions about our 2024 reports or broader feedback on the direction or aims of our business, feel free to get in touch!
[ 2025 Annual Report ]
[ 2025 Impactl Report ]
