our company
The bread and butter began its journey as a strategic brand consulting agency in the heart of London in 2004, and has been providing strategy-driven market insights and integrated branding ever since.
In 2009, we opened our Seoul office, and more recently expanded our global impact by moving our headquarters to New York in 2021. We leverage this global network to connect our clients with the best potential business opportunities, partners and markets, irrespective of where they are in the world.
In 2009, we opened our Seoul office, and more recently expanded our global impact by moving our headquarters to New York in 2021. We leverage this global network to connect our clients with the best potential business opportunities, partners and markets, irrespective of where they are in the world.
our service
Here at the bre ad and butter we work with brands at all stages of their journey, from nurturing the very first seed of an brand idea to suppor ting industry-leading conglomerates in revitalizing their brands. As such, we offer a broad range of services, including:
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global trend reportsWe provide bespoke quarterly reports covering consumer lifestyle insigh ts and industry trends, also providing a strategic toolkit for integrating learnings into business practices.
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brand strategy, naming, design and marketingWe support businesses of all sizes in developing sustainable brand strategies, from crafting a brand portfolio, including a brand name, brand message, brand story conten ts, brand design, package design, to positioning and marketing the brand in the most effective way possible.
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retail consultingWe offer retail brands comprehensive suppor t in developing effective retail strategies, crafting concept store layouts and design, and m apping the customer journey to ensure optimal customer satisfaction and retention.
our purpose: sustainable branding
Just as the bread and butter is foundational to everyday life, we believe branding is foundational to good business. From this stems our hallmark sustainable branding, which consistently generates strong, lasting results for our clients.
As the significance of environmental, social and corporate governance (ESG) increases, companies have invested billions of dollars into developing ‘sustainable' products, rather than examining how those products are branded and marketed. To us, sustainable branding shifts the focus to developing products or services that leave a lasting positive impact on customers and that ensure sustainablecorporate growth.
Accordingly, our sustainable branding doesn’t just offer generic retail and business brand solutions, but also looks more broadly at how a brand can support its business’ long-term success, providing clients with strategic insights that guide them towards more sustainable brand management and development.
The bread and butter is not your average brand consulting agency: our strategic approach gives clients a competitive edge over their peers and has earned us a peerless reputation as brand consultants. This has been recognized by Kyoto Global Design Awards and Fast Company Magazinehttps://www.kgd-a.org/laureates/en/kfhi-brand-renewal-project, both of which have awarded us prizes for our brand design.
As the significance of environmental, social and corporate governance (ESG) increases, companies have invested billions of dollars into developing ‘sustainable' products, rather than examining how those products are branded and marketed. To us, sustainable branding shifts the focus to developing products or services that leave a lasting positive impact on customers and that ensure sustainablecorporate growth.
Accordingly, our sustainable branding doesn’t just offer generic retail and business brand solutions, but also looks more broadly at how a brand can support its business’ long-term success, providing clients with strategic insights that guide them towards more sustainable brand management and development.
The bread and butter is not your average brand consulting agency: our strategic approach gives clients a competitive edge over their peers and has earned us a peerless reputation as brand consultants. This has been recognized by Kyoto Global Design Awards and Fast Company Magazinehttps://www.kgd-a.org/laureates/en/kfhi-brand-renewal-project, both of which have awarded us prizes for our brand design.
our strengths
Every year there is time for introspection. At the bread and butter, we remind ourselves of our purpose and ensure that we are taking active steps to still strive towards and achieve our company ambitions. With the hard work of our team, the bread and butter has been able to maintain the ethos behind the original mission and continue this positive mindset throughout our work. On our ten year anniversary, we refined our branding and marketing beliefs into what we now call 'Rich Brand Engagement.'
Based on our own proprietary methodology known as FACTION (Fact + Fiction), the bread and butter’s phenomenal branding performance and reputation has emerged from a skillful blending of our best practices, our branding knowledge, our strategic insights, and our creative ideas fueled by our strong vision and passion.'
our service
the bread and butter is different from other branding companies because we dedicate our time and effort to defining new brands from scratch, challenging pre-existing branding, and assisting with greater customer engagement. This includes:
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global trend reportbespoke service quarterly report consumer lifestyle insights & toolkit
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brand strategybrand strategy brand portfolio strategy brand architecture system product category line-ups private brands(labels) brand positioning
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retail consultingsite analysis retail strategy retail concept store layout rendering consumer journey planning MD strategy tenant coordination operation toolkit
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brand namingbrand naming brand slogan brand story contents press release
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brand designdesign strategy color system super graphics symbol logotype design package design brand guideline
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marketingmarketing strategy marketing matrix sales promotion MD promotion communication toolkit
our purpose: B the Change
As an impact-driven business, we are driven, above all else, to generate positive social change. Not only do we do this by helping businesses to develop more sustainable brand strategies, but also by giving back to both local and global communities.
Through pro bono projects, we donate our time and services to nonprofit organizations, charities, crowd-funding projects and small start-ups. Additionally, we donate 10% of our net profits to worthy causes each year. We believe strongly in corporate transparency, which is why we publish a full breakdown of this work in our annual impact reports.
The excellent work done by the bread and butter has been recognized on an international level: we’ve been a certified B-Corporation since 2018 and rank in the top 5% of all 6,200 B-Corps in workers’ welfare. This demonstrates our strong commitment to supporting not only broader social change, but also our own employee wellbeing.
Being part of the B-Corp umbrella has provided us with an invaluable opportunity to work with other like-minded companies to drive positive social change. To see a full breakdown of our B-Corp score and learn more about the B-Corp foundation, check out our page on the B-Corp website.
Through pro bono projects, we donate our time and services to nonprofit organizations, charities, crowd-funding projects and small start-ups. Additionally, we donate 10% of our net profits to worthy causes each year. We believe strongly in corporate transparency, which is why we publish a full breakdown of this work in our annual impact reports.
The excellent work done by the bread and butter has been recognized on an international level: we’ve been a certified B-Corporation since 2018 and rank in the top 5% of all 6,200 B-Corps in workers’ welfare. This demonstrates our strong commitment to supporting not only broader social change, but also our own employee wellbeing.
Being part of the B-Corp umbrella has provided us with an invaluable opportunity to work with other like-minded companies to drive positive social change. To see a full breakdown of our B-Corp score and learn more about the B-Corp foundation, check out our page on the B-Corp website.
our legacy
Each year, we publish annual reports tracking both our social impact and our corporate growth. This level of transparency ensures accountability, and allows both the public and us to chart our progress and map the past, present and future of our brand.
If you have any questions about our 2023 reports or broader feedback on the direction or aims of our business, feel free to get in touch!
If you have any questions about our 2023 reports or broader feedback on the direction or aims of our business, feel free to get in touch!
