our company
the bread and butter began its journey as a strategic brand consulting agency in the heart of London in 2004, and has been providing strategy-driven market insights and integrated branding ever since.
In 2009, we opened our Seoul office, and more recently expanded our global impact by moving our headquarters to New York in 2021. We leverage this global network to connect our clients with the best potential business opportunities, partners and markets, irrespective of where they are in the world.
In 2009, we opened our Seoul office, and more recently expanded our global impact by moving our headquarters to New York in 2021. We leverage this global network to connect our clients with the best potential business opportunities, partners and markets, irrespective of where they are in the world.
our service
Here at the bread and butter, we work with brands at all stages of their journey — from nurturing the first idea to revitalizing legacy brands for global markets. As we enter a new era of branding powered by AI and human insight, we’ve expanded our services to include AI-first solutions that future-proof your brand in a rapidly evolving landscape.
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Brand StrategyWe blend strategic concept and competitive insight with human-led positioning to create brand strategies grounded in purpose and relevance.• Brand Strategy Platform
• Brand Portfolio Strategy & Brand Architecture System
• Sustainable Branding Solutions -
Retail BrandingSmart spatial design that adapts with your audience. Using consumer behavioural insights, we shape immersive retail experiences — from concept store ideation to journey optimization and messaging.• Retail concept & messaging
• Retail zoning plans
• Customer journey mapping & service design -
Brand Naming & StoryWe combine name ideation with deep cultural and linguistic expertise to craft brand names that are distinct, meaningful, and ready to thrive in global markets.
Every name we create is backed by insight and brought to life through compelling brand storytelling. -
Brand DesignWe create bold and coherent brand identities built on distinctive visual systems. From symbol logotypes and packaging to PR videos and digital touchpoints, we shape how your brand is seen, felt, and remembered — across every medium.
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Brand MarketingFrom sales-driven promotions to merchandise planning and AI-generated campaign content, we ensure your brand communicates with clarity, consistency, and commercial impact.
our purpose: sustainable branding
Branding is the foundation of good business — just as bread and butter is essential to everyday life.
At the bread and butter, we lead with a philosophy of sustainable branding: a long-term, impact-driven approach that goes beyond trends to create lasting value for both businesses and their customers. Our approach empowers clients to build brand systems that are not only responsible and future-ready, but also strategically aligned with long-term growth.
More than just delivering visual identity or retail solutions, we develop brand strategies designed to scale sustainably — giving our clients a competitive edge in a rapidly evolving world. This approach has earned global recognition, including honours from the Kyoto Global Design Awards and Fast Company Magazine.
At the bread and butter, we lead with a philosophy of sustainable branding: a long-term, impact-driven approach that goes beyond trends to create lasting value for both businesses and their customers. Our approach empowers clients to build brand systems that are not only responsible and future-ready, but also strategically aligned with long-term growth.
More than just delivering visual identity or retail solutions, we develop brand strategies designed to scale sustainably — giving our clients a competitive edge in a rapidly evolving world. This approach has earned global recognition, including honours from the Kyoto Global Design Awards and Fast Company Magazine.
our purpose: B the Change
As an impact-driven business, we are dedicated to creating meaningful social change —not just through sustainable brand consulting, but also by giving back to our communities, locally and globally.
Each year, we donate 10% of our net profits to causes we believe in and offer pro bono brand services to nonprofits, charities, crowdfunding initiatives, and small startups. We uphold full transparency in our annual Impact Reports, where we share how and where we make a difference.
Since becoming a Certified B Corporation in 2018, we’ve been recognized among the top 5% of over 9,700 B Corps worldwide for our commitment to employee wellbeing. This reflects our belief that impact begins not only with the work we do, but with the people who do it.
Being part of the B Corp community connects us with like-minded companies working to drive lasting, positive change. To explore our full B Corp score and learn more, visit our B Corp profile.
Each year, we donate 10% of our net profits to causes we believe in and offer pro bono brand services to nonprofits, charities, crowdfunding initiatives, and small startups. We uphold full transparency in our annual Impact Reports, where we share how and where we make a difference.
Since becoming a Certified B Corporation in 2018, we’ve been recognized among the top 5% of over 9,700 B Corps worldwide for our commitment to employee wellbeing. This reflects our belief that impact begins not only with the work we do, but with the people who do it.
Being part of the B Corp community connects us with like-minded companies working to drive lasting, positive change. To explore our full B Corp score and learn more, visit our B Corp profile.
our legacy
Each year, we publish annual reports tracking both our social impact and our corporate growth. This level of transparency ensures accountability, and allows both the public and us to chart our progress and map the past, present and future of our brand. If you have any questions about our 2024 reports or broader feedback on the direction or aims of our business, feel free to get in touch!
