Shinhan Bank - MONEYVERSE brand creation project
Shinhan Bank
Shinhan Bank's My Data Service Brand [moneyverse] Creation Project
Project Scope
Market Research/ Competitors Landscape & Analysis/ Brand Naming/ Brand Design Strategy/ Brand Color Scheme/ Brand Symbol Logotype Design(English+Korean)/ UX Design Style/ App Design
Challenges & Solution
On December 1st, 2021, the bread and butter launched the development of Shinhan Bank(’s, Korea’s no.1 bank, newest MyData service brand, moneyverse.

MyData service is a digital finance and fintech service that allows individuals to independently manage personal credit information in various places, including banks, cards, securities, insurance, and more. As asset management has now expanded from being simply financial assets to everything else, including hobbies, health, and fashion items, Shinhan Bank launched moneyverse as a platform as a “World where Everything Becomes Money.” The key is to save and collect money through moneyverse’s services, and moneyverse naming is a new term that combines ‘money’ and ‘universe.’

Along with naming development, the bread and butter lead the brand design. The moneyverse Korean logotype is based on a coin-shaped circular grid as coins are the foundation of assets. This shape intuitively represents the MZ generation’s asset growth and management experience through the flowing curve of each letter. The color was intended to portray the modern and trendy asset management lifestyle of the MZ generation using royal violet and mint green’s pop color. The mint green’s ‘V’ symbol visually represents the rise in stock value and a happy emoticon. This symbol used the English alphabet V and was rotated 180 degrees to symbolize a door to moneyverse,

Moneyverse can be found on Shinhan Bank’s SOL app, downloadable in South Korea. ​​​​​​​

2022 PARIS DESIGN AWARDS (Graphic Design)- Winner : Honorable Mention
2022 INDIGO DESIGN AWARD (Retail Branding)- Winner : Bronze
2022 ASIA DESIGN PRIZE (Communication Design)- Winner
moneyverse - imagemoodboard + brand story
moneyverse - symbol logotype grid : coin-shaped circular grid
moneyverse - symbol design initiative
moneyverse - symbol logotype : Korean version
moneyverse - symbol logotype : English version
moneyverse - Mobile App + Intro Page
moneyverse - UX design simulation
moneyverse - Outdoor Ad
moneyverse - Outdoor Ad
moneyverse - Print Ad : Chosun Ilbo(
moneyverse - motion graphic